UP is the startup division of POP Creative Services. UP specialises in developing communication for startups and small businesses: from brand positioning to corporate design and websites to marketing communication. With a holistic approach – both essential and sustainable.
LET’S DO NEW
Small businesses deserve great communication too! We believe in a contemporary method of collaboration. Selected services and effective solutions instead of the full monty with a gazillion of overhead-costs no startup needs or can afford.
IT TAKES MORE THAN A LOGO
A compelling logo is a great start. But make no mistake: even the smartest logo is only the beginning. It needs to match everything that is yet to come, and it will stay with you for a long, long time. Tricky business, isn’t it? So better think ahead and opt for a holistic branding approach.
DIGITAL IS CRITICAL
As a startup, you might consider digital channels your primary means of communication: website, social media, blogging, native advertising, influencer marketing and so on. Good on you. But be aware that the web is littered with mediocre content and half-baked design. Better make sure you stand out – for all the right reasons.
As a startup, it’s all about you. Your strengths, your likes and dislikes. The way you work and communicate, and how you get things done. It’s about who you are and who you want to be. This is the threshold to genuine branding. That's why we make our services personal and shape branding and communication around you. After all, every startup’s biggest assets is its people. And if they’re not excited, no one else will ever be.
EXPECTING THE UNEXPECTED
There are no maps to the unbeaten track. When breaking new ground, things hardly ever go exactly to plan. Sudden changes, new opportunities and business life’s random shenanigans are part of the adventure. And half the fun. To master these challenges, you need a partner who embraces change and digs the very essence of being a startup: quick, smart, cooperative, flexible, proactive and personally involved.
Finance and cash flow are crucial for founders, innovators and entrepreneurs. That’s why we offer billing models tailored to your very needs and capabilities. Talk to us.
WE’RE NOT FOR EVERYONE
Yes, there are a shitload of agencies and designers offering standardised startup branding and communication packages. And they are cheap, too. As for us, we don’t believe in wholesale solutions. Cutting corners simply won’t do the job. But if you’re a bog-standard venture looking for bog-standard communications – go ahead!
Never mind, thank you and goodbye. And good luck.
Let us know how we can support you. Let’s have a coffee and get to know each other. Free of charge and non-binding. Promise! We would be delighted to get to know you! And, yes, we speak Schwiizerdütsch, too ;) Contact us